WHL · Operator profile
William Hill: Licence Record, Casino App and What Has Been Verified
William Hill holds one of the oldest remote casino licence records in this index, and it is one of only three profiled operators whose app is published by the same company that holds the licence. This page records both facts with their sources, along with the part of the site the casino product actually lives on.
What it does not do is describe the live tables. The lobby did not render to a plain request, so the section below marks that as unknown rather than filling it in from anywhere else.
- Licensee
- WHG (International) Limited
- UKGC licence number
- 039225-R-319373-015
- Licence record since
- 1 November 2014
- Arrangement
- Own licence
- Registered domain
- www.williamhill.com
- Source state
- Source verified 21 August 2026 UK Gambling Commission public register, read on 21 August 2026. Every value in this block comes from that record and from nothing else. The date is the reading, not a standing check.
How to read that record
The record begins on 1 November 2014, the date remote licensing commenced under the current Act. Five of the eleven operators in this index carry that same date, which makes it a floor in the data rather than a distinguishing feature: it marks the start of the licensing regime, not the start of a business. WHG (International) Limited is the accountable entity, with www.williamhill.com registered against it.
GAMSTOP lists WHG (International) Limited with three brands attached — William Hill, 21 Nova and Eurogrand. That independent confirmation matters more here than on most entries, because the licence holder’s name and the brand’s name diverge: a reader searching the register for “William Hill” finds the brand, while the accountable company is WHG (International) Limited.
This is one of the few records here where the App Store publisher and the licensee are the same company. How rare that is only shows in aggregate, which is what the operator directory is for.
Who publishes the app, and who holds the licence
On this entry the two are the same company, which is the exception in this index rather than the rule.
The App Store publisher of the casino app is WHG International Ltd — the licence holder itself, give or take the punctuation of the legal name. Among the profiled operators that is the exception rather than the rule: six of the nine ship their apps under a company that does not hold the licence. Here the accountable party and the software publisher are the same, which is the simplest structure a reader can be given.
The listing also points at vegas.williamhill.com rather than the main domain, and that subdomain is where the casino product sits. Its navigation names a Live Casino section; the section’s contents did not render to an unauthenticated request, so what is recorded is the existence and location of that section, and nothing about what is inside it.
| App | William Hill Vegas Casino |
|---|---|
| Publisher of record | WHG International Ltd |
| Apple App Store rating | 4.46 / 5 |
| Ratings in that average | 19,630 |
| Version read | 4.0.165 |
| Released | 2026-07-20 |
| Checked | 21 August 2026 |
Two separate apps carry this brand, and the difference between them is the point. The record above shows the casino app; the sportsbook listing under the same brand and publisher is noted beside it, with its own figures and its own reading date. Both are Apple’s, neither is used to rank anything on this site, and the casino listing is the one a live casino index has any business quoting — which matters, because the sportsbook number is the one usually reached for when a brand ships both.
Same brand, separate sportsbook app: William Hill Sports Betting — 4.67 / 5 from 197,644 ratings, read 18 August 2026.
The rating above is Apple’s, not this site’s. It is reproduced as platform data with its sample size and the date it was read, it is never presented as a score of ours, and it plays no part in the order of any list here — operators are listed alphabetically throughout.
What remains unknown
The live tables themselves, the studios behind them, payment methods and support arrangements are all unverified. The live-casino path answered with a shell carrying only navigation, and a shell is not a lobby. Nothing has been inferred from the sportsbook side of the business or from the brand’s size.
Unknown here means exactly that: no source this site accepts has been read to establish it. It is not a negative finding about William Hill, and it is not filled in from an operator’s own marketing, from a sister brand, or from a competitor’s page. The method behind that rule is set out in how we verify.
A navigation label naming a Live Casino section establishes that the section exists, which is all a label can establish. The formats behind such a label are documented independently of any operator: live blackjack, live roulette, live baccarat and live game shows.
Source ledger
Every claim on this page traces to one of these three, each read on the date shown.
-
UK Gambling Commission public register
Licensee, licence number, licence-record start date, registered domains and whether the brand runs on its own licence or as a white label.
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GAMSTOP participating-companies list
The same licence holder, independently listed, with the brands operating under it: William Hill, 21 Nova, Eurogrand.
-
Apple App Store
The app of record, its publisher (WHG International Ltd), the published rating and its sample size, the current version and its release date.
App identity The listing's seller URL resolves to a subdomain of the brand's UKGC-registered domain, and the publisher name matches the licensee on the register.
Where this profile sits
Questions about the William Hill record
Why does this page name WHG (International) Limited rather than William Hill?
Because that is the company on the licence record. The brand is William Hill; the entity accountable to the UK Gambling Commission for the site is WHG (International) Limited, and both are stated so neither is mistaken for the other.
Which rating is shown, the casino app or the sportsbook app?
The casino app. Both are listed above so the difference is visible, and the casino figure is the relevant one for a live casino index.